Local SEO

One page per market × asset type

Updated September 2026 · by DeshTEK Digital

Prospects do not search "commercial real estate broker". They search "industrial space for lease Dallas".

Short answer: A CRE firm should have one focused page for every market and asset type it genuinely works — Dallas industrial, Phoenix retail, Atlanta office — each with local data, recent transactions, an FAQ and links to related listings and brokers. A single generic Services page cannot rank or be cited for any of those specific searches, because it answers none of them directly.

Draw the grid

Markets down the side, asset types across the top. Tick the cells you actually work. Every empty cell is a search you are not showing up for, and every ticked cell without a page is a page you owe yourself.

Be honest about the grid. A page for a market you have never transacted in is thin content that will not rank and cannot be defended in a pitch.

What belongs on each page

A direct opening answer — who you represent, in this market, at what scale.
Local specifics — submarket names, typical building sizes, notable corridors.
Recent transactions in that market and asset type.
The brokers who cover it, linked to their bio pages.
An FAQ answering what tenants or investors ask about that market.
Internal links to related listings and neighbouring submarket pages.

Why this matters more for AI than for Google

A search engine can rank a broad page for a narrow query. A generative engine needs a passage it can quote. A page titled "Industrial tenant representation in the Phoenix Southeast Valley" gives it exactly that; a Services page does not.

In DeshTEK Digital

Market Page Generator drafts SEO-ready pages for any market, asset type and service combination, with FAQ and internal links
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Frequently asked questions

How many location pages should a CRE firm have?

One for each market and asset type combination the firm genuinely transacts in. Three markets across four asset types is twelve possible pages, but only build the cells where you have real expertise and deals to reference.

Do location pages still work for SEO?

Yes, when each page is genuinely specific — local data, real transactions, named submarkets and a distinct FAQ. Thin pages that swap the city name in a template do not work and can harm the site.

What should a CRE submarket page include?

A direct opening answer about who you represent there, local specifics such as submarket names and typical building sizes, recent transactions, the brokers covering it, an FAQ, and links to related listings.