Your firm is only as findable as your least-visible broker
Prospects do not only research the firm. They research the person who will run their deal — and that search happens right after the referral.
The pattern we see on most rosters
Two senior people have a strong footprint and everyone else is close to invisible — thin LinkedIn profiles, no published market take, nothing an engine can attribute. So when a prospect searches the associate actually running their deal, the firm's credibility drops at exactly the wrong moment.
What raises a broker's score
- A specific headline. "Industrial Tenant Rep · Phoenix Southeast Valley · 20k–250k SF" beats "Senior Associate at [Firm]" for both people and machines.
- A bio page on the firm site with asset class, submarket and recent transactions — a page that can be cited.
- One published market take per quarter. Enough to attribute expertise to a name.
- Consistent details everywhere — same name form, same title, same market across the site, LinkedIn and association profiles.
Scores are built from what is actually published. The tool never invents credentials, designations or transaction volumes.
In DeshTEK Digital
- Costs 16 credits per broker scanned
- Scores each broker across Claude, ChatGPT and Gemini
- Roster size: 3 brokers on Starter and Pro
- Returns a per-person fix list, not just a score
Run it on your own site
The free plan includes 5 credits a month — no credit card, no time limit.
Start free →Frequently asked questions
What is a broker authority score?
A per-person measure of how discoverable and credible a commercial real estate broker looks online: how specific and complete their profiles are, what expertise is published under their name, and whether AI engines can attribute anything to them.
Why does individual broker visibility matter in CRE?
Because prospects research the person who will run their deal, usually straight after a referral. A thin result for that broker cools a warm introduction, no matter how strong the firm looks.
How do I improve a broker's online visibility?
Rewrite the LinkedIn headline to name the specialty, market and proof; add a bio page on the firm site with asset class, submarket and recent deals; publish one market take per quarter; and keep name, title and market identical across every profile.
Does this work for a whole team at once?
Yes — the roster is scored person by person so you can see the spread, then fix the weakest profiles first.