Score your offering memorandum, then repurpose it in one pass
Buyers decide whether to keep reading an OM summary in roughly the first hundred words. Most summaries spend those words on adjectives.
What belongs in the first 100 words
- Asset and submarket — "Class A industrial, Southeast Valley" beats "an exciting opportunity".
- The number that matters — cap rate, NOI or price per square foot. Lead with it.
- Why now — lease-up, rollover, repositioning, a rate lock.
- Who it is for — a 1031 buyer, an owner-user and a value-add fund each read differently.
- One clear next step — tour, confidentiality agreement or call. Pick one.
Why repurposing matters more than rewriting
The same listing has to work as a LinkedIn post, an email to a buyer list and a paid ad. Each has different length limits and a different reader. Rewriting by hand three times is where listing marketing quietly dies; scoring once and generating the three versions keeps the message consistent.
In DeshTEK Digital
- Costs 4 credits per use
- Scores the copy, then produces LinkedIn, email and ad versions
- Works on listing copy or an OM summary — paste the text
Run it on your own site
The free plan includes 5 credits a month — no credit card, no time limit.
Start free →Frequently asked questions
What should an offering memorandum summary include?
In the first hundred words: the asset type and submarket, the headline financial number (cap rate, NOI or price per SF), why the opportunity is timely, which buyer profile it suits, and one clear next step.
How do I write better CRE listing copy?
Lead with specifics rather than adjectives, name the submarket and asset class, give the number a buyer screens on, and end with a single call to action. Then adapt length and tone per channel instead of posting the same paragraph everywhere.
Can I turn one listing into posts for several channels?
Yes. The Listing/OM Scorer produces LinkedIn, email and ad versions from the same source copy in one pass, so the details stay consistent across channels.