DeshTEK Digital launches citation tracking for AI search, benchmarked against named competitors
What ChatGPT, Claude and Gemini say about a commercial real estate firm changes month to month — a one-off check cannot tell a firm whether it is gaining or losing ground
BENGALURU, India — October 14, 2026 — DeshTEK Digital today launched an AI Visibility & Citation Tracker for commercial real estate firms, which records how often a firm is mentioned, cited and recommended across AI search over time and benchmarks those results against named competitors.
Testing what an AI engine says about a firm at a single moment answers one question. It cannot say whether the answer is improving, whether a competitor has started appearing in its place, or whether a website change made any difference at all.
The engines are also inconsistent with each other. In testing across CRE firms, it is common for one engine to give an accurate summary, a second to return an outdated address or a partner who left the firm years ago, and a third to have no knowledge of the firm and recommend competitors instead. Checking one and assuming the rest agree is a mistake.
How it works
The tracker runs a firm's chosen prompts — the category questions its buyers would actually ask, such as who the best industrial brokers in a given market are — against Claude, ChatGPT and Gemini on a repeating basis. Each run records which firms were named, whether the subject firm was mentioned or cited, and how that compares with the competitors it names.
Prompts are framed the way commercial real estate is actually searched: by market, asset class and service line, rather than as generic brand queries. A firm can track "industrial tenant representation in the Southeast Valley" rather than only its own name.
"Commercial real estate has spent two decades tracking search rankings to two decimal places," said Rahul Singh, Founder of DeshTEK Digital. "The equivalent question for AI answers is simply whether you were in the list, and almost nobody is measuring it. A single test tells you where you stand today. Tracking tells you whether anything you did about it worked."
The launch follows the company's scan of 398 CRE firms published on 30 September, which found 46% had no enforcing DMARC policy — part of a broader body of work on how commercial real estate firms are found, and trusted, online.
Availability and pricing
The AI Visibility & Citation Tracker consumes 8 credits per prompt run. The point-in-time AI Search Visibility Tester, which queries the same three engines in real time, consumes 2. Both are available across DeshTEK Digital's plans: Free at $0 a month with 5 credits, Starter at $99 with 300, and Pro at $199 with 1,000. The free plan has no credit card requirement and no time limit.
About DeshTEK Digital
Media contact
- Company
- DeshTEK Technologies (OPC) Private Limited
- info@godeshtek.com
- Website
- www.deshtekdigital.com
- linkedin.com/company/deshtek-technologies